The Ethical Issues Of Marketing - 1488 Words

Introduction: - marketing is a tool which the organization makes use of to provide Valuable products or services to customers by using the expertise of the organization And at the same time to achieve the goals of the organization. Marketing is an organ of the company which communicates The merits of the product or service to its customer to which it intends to sell its Product or service. Marketing is done by the company not only to communicate about its product or Service but also to compete in the market with its competitors and tries to achieve Its desired sales objective. Marketing is often described in terms of 4 p’s, which are Product – what goods or services are offered to customers? Promotion – how the producer communicates the value of its products Price – the value of the exchange between the customer and producer Placement – how the product is delivered to the customer. ETHICAL ISSUES IN MARKETING Ethical issues in marketing arise from dispute and disagreements. Every one have their Own expectations with respect to marketing transactions, if these transactions are Not done in accordance with ethics and if the marketing management is unable to meet Those expectations, the ethical issues arise in marketing. The following are the ethical issues in the marketing which are Quiet evident now-a-days.Show MoreRelatedEthical Issues With Ethical Marketing Essay1333 Words   |  6 PagesIssues with Ethical Marketing Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. 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